NextForward
Who We Are



We have passion for digital business transformation 




Per Adamsson

Founder and senior advisor at NextForward AB, established 2020 in Göteborg, Sweden.


Per spent almost three decades in various leadership roles in the automotive industry within Volvo Group, acting like an intraprenour and catalyst in business transformations enabled by new digital technologies.


NextForward manage scalibility through co-operation with selected partners, to secure that clients gets the best expertise when and where they need it.


Experience, energy and passion in transformation is the foundation in the value creation with clients and partners around the world.


Experiences & highlights


  • Successfully managed to take innovations to global commercialization 



  • Co-founder of a joint venture company - WirelessCar - automotive market leader of connected services including the Volvo OnCall solution


  • Co-founder of an Internet of Sports company - Enatics Sports


  • Leader of strategy, transformation and change management in both large and small organizations


  • Start-up incubation, scale-up and spin-out experience


  • Automotive, telecom, aftermarket and services business know-how


  • Venture capital, board member and partnership experience

Innovation, startups and transformations